Five months after a hand-written note teased the new music from Reach Records rising star Hulvey, the undeniably smooth and artistically refreshing new single "Beautiful” is here. The new single "Beautiful," produced by Carvello and Lasanna “Ace” Harris, debuted with a stunning music video July 21st, with the audio releasing Friday July 22nd. The single marks the follow up from Hulvey’s 2021 EP COMA. " “I am excited for people to worship God with a song that isn’t conventional worship”, said Hulvey.
The Reach Records melodic wunderkind slides through the hills of Los Angeles, accompanied by a choir to score a beautiful depiction of a young man's journey to find his place despite a lack of peace within his surroundings. In the music video for "Beautiful," a truly cinematic art piece directed by Ade Adesina, the main character of the story overcomes spiritual hurdles as the video climaxes in a celebratory worship scene with Hulvey, the video’s star, and the accompanying choir. "This video is really a film, it has layers and very interwoven parts. I’m very excited to take the viewers on a journey. Me and Ade fought our hardest to make it incredible.
Hulvey will also hit the road for Part II of the We Are UNASHAMED Tour which hits 17 cities taking Reach full roster of artists Lecrae, 1k Phew, Andy Mineo, Hulvey, Tedashii, Trip Lee, Wande, and WHATUPRG.
Hulvey also celebrated the release of the single with a pop-up restaurant experience at Willy’s, his hometown favorite restaurant in Brunswick, GA where he sold the limited edition “Hulvey Hot Porkchop” and previewed the single for fans while serving in the kitchen himself.