Avalon Announce New Album 'Reborn'

Jul 31 2009

Avalon are to release their new album 'Reborn' on 15th September. The quartet are well known for their slick brand of vocal pop, but they say that the new album signifies a new direction for them as a band. "Reborn is a fitting title because it signifies the birth of something new and exciting, which is certainly true of the current season of Avalon," explains Janna Long, the group's founding member.

Comprising the rest of the quartet is Greg Long (Janna's husband and group member since '03), Jeremi Richardson, as well as its newest member, Amy Richardson, making her Avalon debut on Reborn, and who also happens to be Jeremi's wife.

"I've literally listened to Avalon for as long as I can remember, so I can tell you both as a member and a fan that people's jaws are going to hit the ground when they hear Reborn," asserts Jeremi, who joined the group in 2007. "Everyone I've played it for so far says they'd never expect it, but at the same time, they can totally tell it's Avalon, which to us is the ultimate compliment."

One of the most instantly apparent changes comes in the credits, which for the very first time in the group's illustrious history unites the group with producer Ian Eskelin (All Star United, Krystal Meyers, Stellar Kart, Francesca Battistelli). It's a curious choice indeed considering his respected rankings in the modern rock spectrum, but one that helps cement Avalon's latest endeavor as arguably their most ambitious to date.

"This has been one of the most unique and fun recording projects I have ever been involved in," Ian Eskelin exclaims. "These guys are fearless and their vocals are killer. They are some of the hardest working, ready for anything, talented musicians I have worked with."

Reborn offers aggressive melodies tied with atypical harmonies and guitar-driven moments. The new sound is sure to give dedicated Avalon fans a new twist on the group's well-known formula, while expanding its appeal to a wider audience than ever before.

Avalon history includes 21 chart-topping singles, six Dove Awards, three Grammy nominations and an American Music Award. Their aptly titled brand new project, 'Reborn', is released on 15th September.

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