Hillsong Take Over Times Square For New Album 'No Other Name' Cover Shoot

May 23 2014

Hillsong Live will release it's 23rd worship album, 'No Other Name', on 1st July 2014. The album will feature new songs including first single 'Calvary' and the title track.

Each Sunday night in February and March, the Hillsong worship teams worshipped and hit record as Reuben Morgan, Joel Houston, Ben Fielding, Taya Smith, Annie Garratt, Matt Crocker, David Ware, Jad Gillies, Marty Sampson, Jay Cooke, and others led the church.

In April, members of the creative team flew for 24-hours from Sydney to New York City to capture the album's cover in the city's iconic Times Square. "Perhaps this would be the most powerful way to remind the world HIS name trumps them all", explains Hillsong's Communications Director, Jay Argaet.

"By the grace of God we landed an amazing deal with an advertising agency that could get us several billboards for a few minutes for very little cost. It was scheduled for after midnight - definitely not peak time and so not many people would be around - but we decide to give it a go. The moment arrived - 12:30am in Times Square, 2 degrees Celsius, our photographers and videographers ready, a few hundred people gathered. And it didn't happen.

The following morning I woke to a call from the agency that was extremely sorry about the error on their end. To make up it, they decided to give us 21 billboards for a fraction of what it would normally cost. Furthermore, the video would be up on the screens for an hour free of charge and we could pick any time we wanted. Anyone who works in marketing or communications would know that the value we got for such a little spend was truly a miracle.

So there we were the following day watching in awe (and with cameras ready!) as one end of the iconic Times Square was covered with the name of Jesus and the phrase 'No Other Name'."

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